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To add and edit your unique selling points, access the Media Inserts option in the top navigation menu of the CMS interface then click USP.

By default, an USP is displayed above a page title background and beneath any existing top slider or map.

In the Unique Selling Points section

Use the Add New Record button located in the upper-right corner of the list box to add a new USP.

Use these buttons to:

 - order the USP list ascending or descending.

 - delete any USP.

 - trigger the edit section of any USP.


  • USPs applied to specific pages will overwrite any existing ones set for all pages.
  • If you have multiple USPs applied to the same specific page or to all pages, the system will randomly display only one of them on each reload.

In the edit section of any USP, you can link to one of your website pages or to an external URL, thus creating call to actions and driving users further down your conversion funnel.